About IM-Value

Marketing is an essential part of every business. Without marketing, customers have little awareness of a companies brand or products. The ongoing growth of the Internet has lead to a decline in the effectiveness of traditional marketing such as magazine advertising, mail-shots and trade shows. As fewer and fewer leads are generated ‘the old way’, the relative costs are increasing dramatically. Businesses are therefore now investing in on-line marketing activities.

More and more, businesses and consumers find that the convenience of searching the Internet makes it the obvious place to start when looking for information about a product or a service. Details from a range of suppliers can be compared, independent reviews considered, and a significant number of products and services can now be purchased online. At IM-Value, we believe this trend will grow as Internet becomes a larger part of every consumer's daily life.

A lot of experience has been gained with Internet marketing, in many cases using nothing more than trial and error. If we go back to basics and consider the cost per lead or cost per sale, it is often easy to get a good return on investment using Internet marketing. Even at this level, the case for undertaking marketing on the Internet is compelling.

The IM-Value analysis tool takes this process a number of steps further. For the first time it enables e-Marketers to really understand and analyse their efforts. It helps them make the best use of the marketing budget available to them, reach those who show a real interest in their product or service, increase the number and quality of leads, and bring down the cost per lead significantly.