What our customers say

Yomo Concepts

Yomo produces mobile content systems and by outsourcing the internet marketing activities to IM-Value, Yomo hoped to get a higher conversion rate and better information to be able to adjust strategies. After implementing the analysis tool, it quickly became obvious which campaigns worked and which did not. An IM-Value consultant periodically maintains the campaigns ensuring that Yomo is getting the leads they are looking for. This has helped Yomo to invest in the right campaigns increasing their Return On Investment drastically.

www.yomo.nl

P&A Group

After the economic decline in 2003 it became harder and more expensive to generate enough leads via traditional off-line marketing methods. The expansion of internet marketing was very succesful and more money was invested into the campaigns quickly. After a while it became obvious that there was no real way to see what campaigns did not only generate visitors but also generated leads and sales. Using the IM-Value analysis tool, has shown that some campaigns generate an enormous amount of leads but no actual sales, while other showed the opposite. P&A now has the figures to make decisions on what campaigns to invest into further and what campaigns to stop.

www.pasoftware.nl

Case Study Solid-Recruitment

Solid-Recruitment is a recruitment agency specialised in recruiting engineers and contractors. Solid-Recruitment has many vacancies outstanding on many sites on the internet which makes it hard to get an insight on which sites are performing as expected and which are not. After starting to use the IM-Value analysis tool exact numbers could be obtained of where the most visitors and leads came from. The second aspect was that the cost per visitor and lead became obvious from IM-Value. Both numbers led to a decline in marketing expenses as the non performing sites were stopped and the campaigns performing were expanded.

www.solid-recruitment.nl

Case Study Album Service

By implementing the IM-Value Analysis tool the marketing people of Album Service have been able to show that paying 3.000,00 Euro for participating in an emailing to 275.000 addresses in The Netherlands and Belgium is much too much. The response was only 350 clicks on the link and no more than 3 visitors created a (free) account. Using the IM-Value analysis tool has given the organization valuable information on convertion ratio's of email marketing.

www.albumservice.nl

Case study Your Connection

Your Connection is a call center answering phone calls for other companies. Besides cold calling new leads a lot of time and effort is spend on Internet Marketing. "Having sufficient exposure on the internet is very important for us to obtain new leads" CEO G. Roepel. De many forms of internet marketing like pay-per-click campaigns on Google, Yahoo and MSN, email marketing and banners led to a large stream of information which was hard to analyze. All our activities have been bundled in IM-Value giving us insight in the number of visitors, leads and sales per campaign. "IM-Value has given me the information on how much revenue I make form each and every campaign, making it so much easier to make decisions on what to do and more importantly what not to do. The most important thing IM-Value has given me is the possibility to make decisions based on the achieved ROI (Return On Investment)." - G. Roepel.

www.yourconnection.nl